GLORYCK

AAA Game Launch

CELESTIAL AEON

Architecting a $50M pre-launch campaign using Dark Social Graphs and NLP sentiment mapping.

Client

Nebula Interactive

Services

Digital Strategy

Outcome

1.5M Pre-regs

01 • The Strategy

Dark Social Graphing

Standard programmed ads fail to penetrate hardcore RPG communities. We utilized proprietary Dark Social Scraping to map 50,000+ unlisted Discord nodes, identifying 50 key "Narrative Architects"—users with high influence but low visibility.

  • Algorithmic Seeding We bypassed traditional influencers. Using NLP (Natural Language Processing), we targeted users who drove "Lore Sentiment." We sent encrypted physical artifacts to these nodes, sparking an organic decoding event.
  • Zero-Ad-Spend Virality The resulting "mystery" generated 1.5M organic pre-registrations with $0 spend on Facebook or Google Ads during Phase 1.
Pre-Registration Velocity

02 • Brand Positioning

Aesthetic Dominance

We treated game assets like high-fashion photography. We developed a "Celestial Aesthetic" style guide that governed every pixel, focusing on "Digital Aura" to trigger Algorithmic Preference on TikTok.

  • Algorithm-First Content We created 9:16 vertical "Mood Pieces" specifically optimized for TikTok's retention algorithm, utilizing ASMR soundscapes and slow-pan environment art.
  • Virality Coefficient These mood pieces saw a 300% higher share rate than standard gameplay trailers, lowering our CPA (Cost Per Acquisition) by 60%.
Engagement by Content Type
Standard Gameplay Trailer
Lore/Theory Teasers
Aesthetic "Mood" Shorts

Mobile User Acquisition

NEON HORIZON

Engineering a Top 10 Grossing Ecosystem via Predictive LTV Modeling.

Focus

Algorithmic UA

Market

Tier-1 Global

Metric

312% ROAS

01 • Creative Optimization

Multivariate AI Testing

Aesthetic is nothing without distribution. We deployed a high-frequency multivariate testing strategy, generating 400+ video creative variations per week to feed the ad networks' learning phase.

  • Psychographic Targeting Using AI analysis of viewer drop-off points, we discovered that "Inventory Management" UI footage outperformed "Combat Actions" by 150% with our target 'Whale' demographic (high LTV users).
  • The Pivot We shifted 80% of the ad spend to creatives that emphasized the luxury of collection and organization. This immediately spiked our ARPPU (Average Revenue Per Paying User).
ROAS Comparison (Benchmark vs. Actual)

02 • Retention Strategy

Cohort Retention Modeling

Acquisition is vanity; retention is sanity. To boost Day-30 retention, we shifted the marketing narrative from "Winning" to "Belonging," using Predictive Behavioral Analysis.

  • API-Driven Loyalty We built custom API hooks that rewarded players with in-game currency for recruiting friends into specific "Clan Discords" before they even downloaded the game.
  • The "Fashion" Cohort Players acquired through our "Digital Fashion" ad sets showed a 40% higher lifetime value (LTV) than players acquired through gameplay ads.
Cohort Retention Heatmap (Weeks 1-5)

Esports Rebranding

PROJECT VANGUARD

Transforming a clan into a Luxury Lifestyle Conglomerate via Headless Commerce.

Client

Confidential (EU)

Scope

Rebranding

Result

500% Merch Uplift

01 • Visual Identity

The Monolith System

The client's original identity relied on aggressive mascots. We executed a "Monolith" rebrand—a fluid identity architecture inspired by brutalism, designed to attract non-endemic luxury sponsors.

  • Fluid Identity Architecture We engineered a typographic logo system that shifts color palette based on the game context (Valorant vs LoL) while maintaining a strict geometric silhouette.
  • Commercial Impact This maturation signaled stability to investors. Post-rebrand, the organization secured a sponsorship with a luxury German automotive manufacturer (BMW/Audi tier).
Revenue Composition Shift
+500%

02 • Merchandise Strategy

Scarcity & Headless Commerce

We restructured their merchandise model from an "Always On" approach to a "Seasonal Drop" model, utilizing a Headless Shopify Plus architecture to handle massive concurrent traffic spikes.

  • The "Origins" Drop Using high-contrast fashion photography and minimalist "stealth" branding, we launched the "Vanguard Origins" capsule. We intentionally limited supply to 20% of the projected demand.
  • Inventory Depletion The strategy created a "feeding frenzy." The entire global inventory was depleted in 14 minutes, generating more revenue in one hour than the previous year's total merch sales.
Inventory Depletion (Minutes)
T-Minus 14m
> SYSTEM_PERFORMANCE_LOG.JSON [PUBLIC ACCESS]
ENTITY VECTOR / STRATEGIE PRIMARY METRIC OUTCOME
CELESTIAL_AEON Dark Social Graphing / NLP Organic Pre-Registrations 1,500,000 Users
NEON_HORIZON Multivariate Creative Testing ROAS (Return on Ad Spend) 312% (Market Avg: 120%)
PROJECT_VANGUARD Headless Commerce / Scarcity Merchandise Revenue +500% Uplift